Behind the Branding
London-born designer with fifteen years of experience crafting impactful brands through innovative design and visual storytelling. Driven by a deep appreciation for the psychological effects of design—especially typography—and its ability to communicate emotion, identity, and purpose.
Spent six years in Tokyo, Japan, immersed in its unique culture and world-class design, which broadened my perspective on minimalism, precision, and the emotional power of visual communication.
Your strategy is your promise
Are you in control of your brand's future?
80%
Color effects the mind:
Color increases brand recognition by up to 80%
55%
First impressions count:
Over half of brand first impressions are visual
1/3
Blue is the color:
1/3 of the top 100 companies have a blue color in their logos
20%
Consistency is key:
Brand consistency can increase revenue by up to 20%
Don't let trends shape the future of your brand
While the allure of emerging tech like AI is undeniable, the most enduring brands are built on something more foundational—timeless identity rooted in clear values, purpose, and a deep understanding of the audience. AI is an incredible tool for accelerating creativity and optimizing processes, but it’s human insight that adds the meaning, emotion, and cultural relevance that make a brand truly resonate. By blending purposeful design, intentional typography, and the strategic application of AI, you can create a brand that evolves with the times, yet remains authentic to its core, standing strong beyond the fleeting nature of trends.
Why do you need a logo?
A well-designed logo has the power to inspire action. It should reflect your brand message and reinforce engagement. When consumers feel a connection to a logo, they're more likely to return to your brand or even recommend it to others.
Typographic logos stand the test of time
Typography-based logos tend to age well, as their design is often less reliant on trends, ensuring they remain relevant over time.
Choosing the right typeface for your brand
Typography plays a critical role in communicating your brand's purpose. Selecting a typeface that reflects the message you want your brand to communicate is essential.
Your brand, your message
Have you asked the key questions?
How are you delivering content via-app, website, email, or print? Who is your audience, and what are their needs? A thoughtful typography choice will enhance your brand's message.
Design Services
Brand Identity & Strategy
Strong brands always have a clear strategy. Defining your audience is the first step in crafting a roadmap for a consistent brand voice and building trusted recognition.
Logo Design
A logo can serve as the cornerstone of your brand's identity. Combining the psychological effects of typography with simple design principles, to create a timeless icon.
Graphic Design
High-impact graphic artwork designed to capture attention and drive engagement. Tailored visuals and layouts are optimized for performance across all platforms.
Web Content Creation
In today’s crowded digital landscape, you need cohesive and engaging visuals which are essential for standing out amongst competitors and AI produced visuals.
Brand Consultation
A thorough assessment of your brand’s current state identifies strengths and uncovers opportunities for growth, supported by strategic insights and tailored solutions.
Proven Success
Michael H.
CEO - Locayt
We contacted Rich to help us brand our new venture in the Real Estate industry. He guided us through every stage of the creative process, starting with the essential task of naming our brand. The name ‘Locayt’ perfectly captures our mission, thanks to his strategic insights and deep understanding of our vision.
Kail T.
Oro Extracts
Rich developed a logo design which is simple yet distinctive, conveying a sense of clarity and purpose that makes Oro Extracts instantly recognizable. I was delighted with the color palette chosen, and generally the whole branding needed very little adaptation, which is a credit to his skill set.
Paul T.
Vision House
Collaborating with Richard on the identity for our museum was an inspiring experience. His ability to weave storytelling and design resulted in a visual identity that truly reflects our institution's heritage and vision. The logo, infused with meaning and crafted using typography, became a powerful symbol of our mission.
Are you in a hurry?