Early Hours
Beverage Industry
Branding
Logo Design
Packaging Design
Digital Assets
Promotional Material
California
2020
Early Hours is a refreshing CBD-infused seltzer designed to help boost productivity and promote focus. Crafted for those seeking a natural way to enhance their daily performance, Early Hours combines the calming benefits of CBD with invigorating flavors, offering a functional and enjoyable beverage experience.
Challenge
To develop a brand that effectively communicates the unique benefits of CBD in a consumer-friendly and approachable way. As the CBD industry continues to grow, it's crucial to differentiate Early Hours from other products in a crowded market.
The branding needs to convey both trust and wellness while maintaining a modern, fresh aesthetic. Additionally, the product must appeal to a broad demographic, from CBD enthusiasts to newcomers, while navigating regulatory challenges and establishing credibility in the wellness and beverage spaces.
