Locayt
Real Estate
Naming
Branding
Logo Design
Digital & Print Assets
Web Design
California
2023
Locayt's founders are real estate professionals who have a vast amount of experience in property management; marketing; rental listings as well as in nationwide asset management services. Top tier institutional lenders have entrusted Locayt team members with the management of real estate assets amounting to billions of dollars' worth of homes.
Challenge
To invent a name and create a distinctive brand that stands out in the highly competitive real estate market. The name must be simple, memorable and instantly relatable. The visual identity should convey professionalism, reliability, and sophistication while maintaining approachability for diverse audiences, from institutional lenders to individual clients.
Additionally, the brand must communicate Locayt’s innovative approach and deep expertise in a modern, memorable way that resonates across digital and traditional platforms.
